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PPC SERVICES > PPC AUDITS
1. PRE-AUDIT QUESTIONAIRE
We'll get to know your business, goals and biggest PPC challenges.
2. 88-POINT ACCOUNT AUDIT
It's time to deep-dive! Elevate PPC's 88-point account audit process leaves no stone unturned.
3. ACCOUNT HEALTH SCORING
This is your executive summary of audit findings and priority areas for attention.
4. PLAN OF ACTION
& OPPORTUNITIES
We'll show you truly actionable recommendations and growth opportunities ordered by priority (AKA, your to-do list for Google Ads success).
5. AUDIT PRESENTATION &
7 DAYS OF SUPPORT
We'll jump on a screenshare to run through your audit and answer any queries. Plus, you'll have 7 days to access email support.
Elevate PPC's Audit Process
Account setup
Conversion tracking
Account structure
Budgets & bidding
Campaign settings
Audience targeting
Keyword targeting
Google Shopping
Ads
Ad extensions
Performance Max setup
Display & remarketing
What do Elevate PPC's Google Ads audits cover?
Tracking sales, form submissions, calls and more is vital, but often setup incorrectly (or not at all!)
INCORRECT CONVERSION TRACKING
Missed opportunities due to lack of budget or budget being wasted on poor-quality clicks.
CAMPAIGNS LIMITED BY BUDGET
Adding the wrong keywords quickly eats up PPC budget with little to no results.
POOR KEYWORD
TARGETING
Ads are the 'shop window' for websites but ad copy and extensions are often over-looked or left to go stale.
LOW QUALITY
ADS
An audit can save £££ by eliminating budget wasted on poor quality traffic.
WASTED
SPEND
Low-quality clicks from users with no intent to convert, or a signal that a review of landing pages is needed.
LOW CONVERSION
RATE
The wrong settings and targeting options can kill campaign performance and churn through PPC budget.
POORLY SET UP
CAMPAIGNS
Bidding towards the wrong goals is a real PPC doozy and yet another way to waste precious budget with poor ROI.
THE WRONG BIDDING STARTEGY
8 big Google Ads mistakes these audits uncover
With experience auditing hundreds of Google Ads accounts, these are the most common issues than can be identified and rectified by a PPC audit.
POST AUDIT CONSULTANCY CALL
We'll jump on a video call to run through your audit findings, identify priority fixes, and put a clear plan of action in place to get your account back on track. Plus, you can get all your burning PPC questions answered.
A WEEK OF EMAIL SUPPORT
7 days email access to get Becky's support while you implement the findings of your audit, or for any follow-up queries.
Plus, you'll receive dedicated 1-1 support...
SENSE-CHECK YOUR SETUP
If you manage Google and Microsoft Ads yourself an audit can help you gain a second opinion from a PPC expert on your setup.
ASSESS FREELANCER/AGENCY PERFORMANCE
Investing in a PPC freelancer or agency and concerned about the return on your investment? Getting an audit from a third party can give you clarity on how your account is being managed (the good, the bad, and the ugly).
GROW YOUR LEADS & SALES
You know there is more opportunity for your business to scale, but you've hit a glass ceiling with Google Ads. Sound familiar? An audit can help you uncover untapped opportunities to grow your account and your business.
ELIMINATE WASTED SPEND
Wasted spend is the most common thing we find when auditing accounts. Making your account more efficient will lower your costs and make your PPC budget work harder.
A Google Ads audit is ideal for you to...
The Investment
· Comprehensive 88-point account audit
· Easy to understand audit summary & account health score
· Truly actionable recommendations, ordered by priority
· Growth opportunities
· Video call audit presentation
· 7 days email support
£500
Ready to book your PPC Audit?
Please complete the form below and Becky will contact you to book your audit.