Google Ads Management

Be found online in the moments that matter. With the right management, Google Ads (formerly Adwords) not only generates traffic, but can make a real difference to your bottom-line. 

I manage both Google search and Google shopping campaigns, using my experience of working with household name brands to elevate your PPC strategy.

What's included in Google Ads Management?

Elevate PPC's Google Ads management includes everything you need to have peace of mind that your account is in safe hands.

I work with business just starting out with advertising online as well as those with an established presence on Google Ads who want to take their campaign performance to the next level. 

Account optimisation 

Ongoing optimisation is crucial for Google Ads. Not only is the platform constantly evolving, but so are your competitors and the market.

 

I optimise your account on an ongoing basis to ensure it is up to date with the latest changes by Google, you are staying ahead of your competitors, and we're achieving the maximum possibe return on your investment. 

Bid & budget management

Trusting someone else with your Google Ads budget may cause sweaty palms at first, but I've had experience managing monthly budgtes from £500 to £100,000+ over the years, so I promise you are in safe hands!

I structure your account and apply bidding strategies based on your business objectives, making your budget go further.

Ad copy

Your ads are the first interaction a potential customer may have with your business... so make them count!

I am an experienced copywriter, creating engaging ads to capture your customer's attention and make them take action. I create ads to fit your business' tone of voice and communicate why a customer should choose you over your competitor. 

Identifying new opportunities

As well as campaign optimisation, I can help your business grow by spotting new opportunities in your PPC strategy. 

I'll always be proactive in sharing ways to expand your campaigns, target new keywords, and ultimately grow the number of enquiries or sales for your business. 

Transparent reporting 

If you are putting budget into Google Ads, one of your first questions is likely to be "is it working?". 

I provide monthly reports in an easy-to-use dashboard, as well as regular updates throughout the month. I report on the metrics most important to you, as well as providing a written commentary on performance to answer all your questions. 

Microsoft (Bing) Ads

Bing Ads receives 10-15% of the UK's search traffic. Although that sounds low, when you consider how many searches happen everyday it's still a huge opportunity to reach your potential customers!

Microsoft (Bing) Ads management is included as standard alongside your Google Ads management at no additional cost.

What I can help you with 

Before starting work together we'll discuss your business objectives to determine the right strategy for your PPC campaigns. I can help with;

  • Generating enquiries or bookings for your business

  • Promoting your services in your local area

  • Sell products from your ecommerce website using Google Shopping

  • Improving the return on your PPC investment by improving your existing campaigns, making your budget go further every month

  • Optimise your account to ensure your business is visible for your most important keywords

  • If you want to start advertising online, I can set up your account before starting monthly management & optimisation

Analytics

 

Google Ads Management

FAQs

What does Google Ads management cost?

I can offer monthly PPC management to suit most budgets, including a reduced-price package for businesses with smaller budgets & requirements. I also create bespoke packages for special requirements or managing multiple accounts. Get in touch to find out more. 

Will I be tied into a contract?

Businesses evolve fast and I know annual contracts can be daunting. Ongoing management contracts start with a minimum 3-month term, then move onto a monthly rolling contract - no long-term commitments. 

How frequent is communication?

When we start working together we'll have an open conversation about how much communication you want or require. Depending on your investment I can offer weekly, fortnightly or monthly video calls, as well as being available on email. If you're nearby, I'm also happy to meet you in-person when needed.

Does management cost include my Google Ads budget?

Elevate PPC provide the management of your campaigns, which we invoice for monthly. Your ads budget (i.e. what you pay to Google) is paid directly to the platform by you, so your billing details stay secure.

Still unsure if Google Ads Management is right for your business?

Connect with me to book a free PPC consultation.